SEO stands for Search Engine Optimisation. This is a digital marketing service that helps you rise up the search engine results page (SERP). SEO works by noticing numerous factors on your site, and when your SEO is good (yes, it can be bad), it pushes you up the results page. This means that when somebody searches for a business of your type online, you’ll be clearly visible and as a result, they’ll be more likely to click through to your site.
Measuring SEO success is all about data. We use a variety of measures to determine whether your SEO is performing, and how it can be improved. We look at quantitative data like website rankings, website traffic, and conversions to measure your SEO success. Additionally, SEO success can also be determined by less quantifiable things such as brand awareness, industry authority, and online presence.
The cost of SEO varies for each campaign. To learn more about pricing, schedule a call with us today.
SEO is organic, and as such the results are earned rather than bought. It can take three to six months to see substantial results. Once you’ve achieved your goal, we maintain and continue to enhance your campaign to help your business continue to grow.
Google Ads is a form of pay per click (PPC) advertising. This means that you pay Google each time when somebody clicks through to your site, thanks to a Google Ad. While it can get you to page one of the search results faster, it’s less authentic and is a shorter-term solution than SEO. We often use SEO and Google Ads together to achieve the best results.
Along with regular communication from your campaign manager, we also send a comprehensive monthly SEO report. This ensures you see what’s going on as clearly as we do, as we believe transparency is key to a great working relationship. We work collaboratively with all our clients in person, via phone, and through email.
We’re a close-knit Melbourne team that always puts our customers’ success first. We’re passionate about what we do and the people we do it for, so you can always count on us to give 110% to your campaign. Honesty and transparency is critical to our success, and if we don’t believe we can achieve the desired results you are after, we will not take you on as a client.
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