eCommerce website design Melbourne

Custom Online Stores Built to Attract, Engage, and Convert

Custom eCommerce websites built on WooCommerce and WordPress. Product pages that sell, checkout flows that convert, and integrations that keep your business running.
15k+

Orders processed

+61%

Avg. sales increase

5.0

Google rating

17+

Years experience

What you get

An online store your customers love to shop on

We build eCommerce sites that do the selling for you — from product discovery to checkout completion. Every store is custom-designed around your catalogue, your customers, and how they actually buy.

Product page design

Image-led layouts with zoom, swatches, and clear CTAs that drive add-to-cart

Checkout optimisation

Streamlined purchase flows that reduce cart abandonment and increase completion

Payment gateways

Stripe, PayPal, Afterpay, and custom gateway integration for Australian buyers

Inventory & POS sync

Real-time stock levels across your online store and physical locations

Product SEO

Category architecture and product pages optimised for buyer-intent search terms

Mobile shopping UX

Thumb-friendly product browsing, filtering, and checkout on every device
"Our business, CiGen, has been using Fox & Lee for a couple of years now and they have been nothing short of amazing!

From assisting us to design and redevelop our website, ensuring that the website is running smoothly, and being very proactive and helpful when the occasional issue arises…"
Julian Pullen
Julian Pullen
CiGen

How we work

From concept to first sale

01

Discovery

Understanding your products, customers, and how they buy
02

Design

Custom store concept — product pages, collections, checkout flow
03

Development

Product import, payment gateways, shipping rules, and testing
04

Launch

Go live with stock synced, payments active, and orders flowing
05

Support & hosting

Business-grade hosting, security monitoring, and care plans for your store
06

Marketing & growth

Product SEO, Google Shopping, and retargeting to drive repeat purchases

eCommerce projects

Stores we've built

FAQs

Common questions

eCommerce website design is website design that focuses on the online buying and selling of goods and services. Quality eCommerce website design takes your customers wants and needs into account and tailors a website that encompasses these things, providing a bespoke shopping experience they’ll come back to again and again.

Some eCommerce website design solutions are ‘off the rack’, taking a one size fits all approach. However, this doesn’t take your business’s individual needs and goals into account. But, WordPress and WooCommerce do, allowing you to customise what you otherwise couldn’t, and provide fast and effective solutions as your business begins to grow.

You sure can, and it’s highly recommended! Professional eCommerce website designers like Fox & Lee believe it’s best to do things correctly the first time, rather than taking what appears to be a cheaper route, but ends up costing you more time and money in the long run.

We use best practices to create the ultimate shopping experience for your customers, maximising conversion opportunities for your business. There are design, development, and technical factors that work together to ultimately produce a money-making digital asset. Your website will offer returns for years after it’s developed.

Keeping your business’ website design onshore means your website designers are aware of the Australian market trends and know how to overcome any specific hurdles that may pop up along the way. Plus, it’s convenient— no more trying to work out who’s in which timezone and making a mistake, ending up on a 4 am Zoom call!

With our years of experience and slew of real-world results, you know you can count on us to tailor a business-specific strategy that best suits you. This is personalised for each business, and as such, there isn’t one specific example strategy that will work for all businesses. We spend time getting to know you, your business, and its goals in order to come up with your personalised strategy.

When you choose to work with Fox & Lee, we tailor a strategy specific to your business that aims to increase your chances of success. While a pre-built theme can seem easier in the short term, ultimately they don’t take your business goals and needs into account. This can lead to conflict with the website’s code and could even slow your website down, negatively impacting your SEO performance.

A reliable server is a must, as it ensures your website stays online and remains functional. Fox & Lee use privately-run servers that we manage and maintain, meaning you don’t need to worry about your website hosting being overloaded. With our Australia-based servers, we keep a close eye on your website, helping you to see large amounts of online traffic and generate meaningful revenue.

We have clients all across Melbourne, VIC including suburbs such as:

Southbank
Footscray
Flemington
Kensington
North Melbourne
Parkville
Carlton
Fitzroy
Collingwood
Abbotsford
Clifton Hill
Fitzroy North
Burnley
Cremorne
Richmond
South Yarra
South Melbourne
Albert Park
Docklands
Armadale
Essendon
Windsor
Werribee
Fairfield

Ready to elevate your website?

Book a free 20-minute call to discuss how Fox & Lee can transform your online store.
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Book in a free 20 minute call today to discuss how we can help.

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ABN: 87 689 643 105