News & Articles

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Discover how AI and human-centric design are redefining user trust in 2026.

Australia’s eCommerce landscape has experienced significant growth and transformation in recent years. In 2024, Australians spent approximately AU$69 billion online, marking a 12% increase from the previous year. (eCommerce-report.auspost.com.au) This surge underscores the growing reliance on digital shopping platforms. Market Overview Total Online Retail Spend Total Spend: AU$69 billion in 2024, a 12% increase year-over-year. […]

We’re thrilled to share that Fox & Lee has been named a finalist in the prestigious 2024 Media Innovator Awards! Recognised in the category of Most Empowering Digital Development & Online Growth Specialists 2024 – Australia, this achievement underscores our dedication to delivering transformative digital solutions that drive business success. Winners will be announced in […]

As the digital landscape continues to evolve in 2026, local search engine optimization (SEO) remains a pivotal element of effective digital marketing strategies for businesses aiming to dominate their local markets. Appearing in that critical top-3 of the Google Map Pack, makes all the difference. We’re constantly astounded at the huge number of business owners […]

Web design changed a lot over the last couple of years. Where designers originally only had to think about a couple of different screen sizes, they now have to consider all devices ranging from smartphones to big desktops. The rise of small screen sizes had a big impact on web design and web development for […]

If your vet website is not up to date with your services or it simply looks dated then that will reflect on the type of clients you pull in and it will be effecting your Google search results.

If you want your vet website to reflect how fantastic your team is, with the genuine care your vets and nurses provide, along with the brilliant vibe at your practice, then a photoshoot is well worth the investment. There’s nothing like having images of the real people you see at the practice on your website […]

If your vet practice offers a few unorthodox or unique services or you work with exotic animals, reptiles and other unusual pets then your potential client base could double with a Google Adwords campaign targeted directly at those pet owners. Even if you are thinking about adding an extra service, but not sure how to […]

To put it simply, if your website is slow, you’re losing sales! The more competitive the space, the more revenue you are giving away to the competition. When it comes to online shopping, customers on average, will only spend around a total of 6 minutes on your site. What you don’t want to happen During […]

eCommerce changes every day. With the user experience improving and technology offering us new advantages at a rapid rate, customers will demand an optimised ecommerce experience from your website. Want to make sure you’re ahead of the game and have these things on your site? Read on – we’ve listed a few trends that have […]

Websites are essentials to a lot of businesses and companies who are looking to expand their operations online. These are great tools to empower your online presence and express your brand to a whole new audience. To do it effectively, most companies partner with agencies like us, Fox & Lee, to help handle their development […]

Look, we get it. It can seem intimidating to Invest in a Custom Website Design. It can be tempting to purchase an out-of-the-box website template. They’re often inexpensive and can be set up in only a few days. But the truth is a custom website will always provide more value to your business in the […]

For months. locked down Melbournians relied on online shopping for their retail therapy. But the convenience of shopping from home from thousands of different retailers online won’t be lost when shopping centres re-open. It’s never been a better time to own an eCommerce website design in Melbourne. From looking at Google trends we can see […]

Does this sound familiar? You have great products on your eCommerce solution, your customers love you, but your revenue growth has become stagnant?  Don’t worry, because an expert eCommerce agency like Fox & Lee can help you identify why this is happening and deliver solutions that help elevate your business and increase your sales. Let’s […]

You’ve built an Online Store? Congratulations! Now you need to start growing your business by generating more customers. With Digital Marketing, you can grow your store online with new web traffic as well as engage return users.  We find too many agencies focus on the quantity of the impressions or clicks being generated than the […]

Websites require maintenance to stay up to date and functioning properly. As your business grows, your site evolves with it. The necessary maintenance can include everything from introducing new features to servicing old ones. A Website Care Plan ensures your website stays online and error-free, ready for customers as well as representing your business professionally […]

There’s nothing more frustrating than spending money on generating traffic to your website and not seeing those potential customers buy anything. Whether it’s a high bounce rate or cart’s being abandoned, it makes you wonder, why aren’t customers staying on your webshop?  Fox and Lee are experts in User Experience (UX) design and understanding of […]

Here at Fox and Lee, we are a proud member of our local community. When Melbourne based Businesses are looking to grow themselves with eCommerce Web Development, we are happy to lend a hand. We offer expert design and advanced development specialities (such as CS-Cart mastery). Thus, you can trust us to transform your online […]

Before you decide to invest in Childcare or Daycare website Design, there are many things to consider. At Fox and Lee, we build custom websites that reflect your personality and what makes you special. Families care about their relationships with people who spend time with their children. Personalising your digital presence allows you to properly […]

Online Shopping is very popular at the moment. Consumers needs have changed and a lot of businesses have had to change the way they do things to survive through the COVID-19 Outbreak. We’re hearing a lot of questions about whether online shopping will continue at the same pace after local lockdowns end and the pandemic […]

We know from Google Trend analysis that online shopping isn’t going anywhere and it’s more important than ever to be thinking about your online presence.  Maybe this is something you’ve been thinking about for a while, but the cost to build a website can be intimidating. Your business and your brand are important, so the […]

The ecommerce industry is incredibly competitive, but we probably don’t have to tell you that. With more than half of start-ups failing these days, you need to have your strategy on point. We know it’s not as easy as it sounds, but a strong online store is a good start. There’s a lot involved with […]

User Experience refers to the experience people have when they visit your website or use your app. Think about a website or app that you use frequently. Is it easy to find what you are looking for? Do you sometimes complain or get frustrated when browsing the website? Have you at one point left the […]

A logo is an important part of your company’s brand and will impact the way people perceive your brand. But did you know that different logo shapes all have different meanings? We’ve created this infographic on the meaning of different logo shapes and included some examples of the big guys to make it more concrete. […]

Interaction design is an important aspect of your User Experience (UX), where the focus lies on all the interactions users have with a website. By creating the best possible interactions between your users and your product, your customers will be able to achieve their goals quicker and have a better overall experience on your platform. […]

Your brand is more than just a logo and a tagline. It represents who you are and what you stand for. It defines the complete experience customers have with your company, and how they perceive your business and its services or products. A branding solutions for small business also helps in differentiating yourself from your […]

Are you looking for custom web development for your ecommerce store? Then you’ve probably been wondering if you should choose a template or invest in a custom web design. The debate has been going on for years, and even though both have their advantages, we’d like to point out why we would always opt for custom […]

These days, you’re nobody without a social media account. It doesn’t matter if it’s your grandma’s cookie business or a local band who hasn’t released a song in years: you’ll find them on Facebook. So it goes without saying that your ecommerce store needs to be integrated on social media too. In this article, we’ll […]

Building a consistent brand for your company should be one of your company’s most important KPIs. Companies with a strong brand have a deeper emotional connection with their customers and have the advantage of differentiating themselves from their competitors. Branding for your ecommerce webshop is important. With already more than 50% of internet users having bought […]

Web development is complicated in any project. Especially so for ecommerce web development. You have to consider different aspects such as web design, usability and performance in order for your website to look and function well. The development of your custom website is, however, the backbone of all your further operational and marketing efforts. Think […]

There are a lot of platforms available for the development of your ecommerce store. Examples include Shopify, Magento, WooCommerce and BigCommerce. All of these online-shop builders have their own advantages and disadvantages. Here at Fox and Lee, we refuse to use anything else than WooCommerce – and trust us, we have our reasons. We’re happy […]

SEO is a fast-changing topic and can be challenging at times. However, with 67% of the clicks going to the first five websites listed in the Google search results, you know it’s essential to your marketing strategy. When you build a strong brand, have a beautiful website or operate a small ecommerce store – you […]

When you want to build a strong brand for your company, you should always start with getting your mission and vision statement clear. This will not only help you in identifying who you are, but it will also give you something to hold to in the strategic planning process in order to create a consistent image […]

When you create a marketing strategy you will inevitably face the issue of defining your customers. Understanding your audience – the people you will direct all your marketing efforts to – is essential to any strategy, be it your Instagram page or your SEO tactics. And the best way to do this is by developing personas […]

Your customers will get exposed to your brand on many occasions. Every touchpoint with your brand will give them a chance to form an opinion, to create certain associations or to simply grow more fond of it. When you know all these different channels will shape the perception people have of your brand, you want […]

If you’re looking to build a new website for your business, custom WordPress development is the way to go. WordPress is by far the most popular CMS. As of the end of 2018, nearly 1/3 of all websites are built off of WordPress, with WordPress controlling about 60% of the market share. And for good […]