Fox & Lee case study

DOMO’s physical showrooms set the standard for premium European furniture in Australia. But their website couldn’t keep up — clunky navigation, no advanced filtering for 1,200+ SKUs, and a disconnect between their POS/inventory system and the online catalogue.

Customers browsing online weren’t getting anything close to the in-store experience, and product discovery was painfully slow.

Create a luxurious, image-led online store with intuitive navigation, advanced filtering, and seamless POS integration across all retail locations.

• Build a luxurious, image-first eCommerce experience that reflects DOMO’s premium brand.
• Improve product discovery with intuitive navigation and advanced filtering.
• Ensure seamless integration with POS and inventory systems for efficient retail operations.
• Enhance conversion potential by aligning UX with customer purchase behaviour.

DOMO’s physical showrooms set the standard for premium European furniture in Australia. But their website couldn’t keep up — clunky navigation, no advanced filtering for 1,200+ SKUs, and a disconnect between their POS/inventory system and the online catalogue.

Customers browsing online weren’t getting anything close to the in-store experience, and product discovery was painfully slow.

Positioned DOMO as a digital leader in luxury furniture with a high-end shopping experience where 60% of traffic is ready to convert.

Fox & Lee delivered a beautifully crafted eCommerce website focused on clean design and robust retail functionality.

The new platform successfully bridges the gap between DOMO’s premium in-store experience and their online store.

By achieving 1st place search rankings for high-demand products and optimizing the conversion funnel, the site now serves as a high-performance engine for their national retail operations.